Ron Thiele speaks at Conference
November 21, 2007
Ron will be speaking at the Federated Press Government Marketing conference, Dec 11 & 12 in Edmonton.
Creating a successful online marketing strategy
The public is increasingly going online for information about government services and products. The use of online strategies is critical to any government marketing campaign, as new online channels, such as blogs, are evolving quickly, while traditional broadcast media and print are declining. In this session, discover effective online marketing tools and solutions that will enable you to create a successful and cost effective online marketing strategy.
• Measuring and enhancing the performance of your web site
• Choosing the right e-mail and web tools
• Integrating your marketing plans with online marketing campaigns
• Developing and targeting your online brand/messages
• How to increase traffic to your web site by making information easy to find