What’s Your Augmented Reality Strategy?

In 2017, the Harvard Business Review wrote an article titled “Why Every Organization Needs an Augmented Reality Strategy.” A lot has changed in the ensuing three years, not least of all a global pandemic. 

As it turns out, that article is especially relevant today, with businesses who have solid AR strategies coming out ahead – during self-isolation and beyond. In the HBR article, the authors write that while advances in artificial intelligence and robotics will play a critical role in the future of operations, the continued role of humans will remain essential.

AR “helps humans enhance their own capabilities by taking full advantage of new digital knowledge and machine capabilities,” the article reads. “It will profoundly change training and skill development, allowing people to perform sophisticated work without protracted and expensive conventional instruction – a model that is inaccessible to so many today. AR, then, enables people to better tap into the digital revolution and all it has to offer.”

Organizations such as Amazon, General Electric, Mayo Clinic, and the U.S. Navy are all putting AR to good use, helping them significantly improve quality and productivity. And early AR adopters like Boeing and DHL have discovered the power of delivering step-by-step visual worker training on demand through the technology. 

These examples underscore the value of having an AR strategy. Understanding the opportunities and where AR can play a role in your organization – from product development and manufacturing to marketing and logistics – is an important step in that strategy. Considerations include how AR will differentiate your company from those who don’t use it, how AR could lead to cost reductions, and how it could change relationships with key stakeholders.

Deploying the technology requires a different set of considerations, including the creation of digital content and what hardware and development capabilities will be required.

Of course, any inclusion of AR into your organization will require ongoing training, another important pillar of an AR strategy. Here are some things to consider in an AR training strategy:

  • How will AR training be deployed? Smart phone, tablets or another way? Will it be web-based or app-based?
  • What is the physical environment like and how will it affect your AR training?
  • What type of AR training will you provide? Animated video, video game or something else? Basic use or more advanced training?

During Covid-19, people and businesses have discovered the power of AR, allowing them to shop, talk and socialize remotely using the immersive platform. Experts believe that even after the end of self-isolation, the power of AR will remain, with education, training, shopping, conferences, product launches and even the very way we communicate being forever altered.

Xpan develops digital learning solutions for companies globally. From design to deployment, our team is making heroes of Learning and Development Officers and contributing to the worldwide number of individuals improving their workplace experience (and lives) with better learning.

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